In a recent article by Design Week it was reported that property search giant Rightmove are in the process of re-branding in an effort to humanise their brand.
Started in 1999, Rightmove claim they now advertise around 90% of all homes advertised by estate agents across the UK.
Their initial strap line was "helping people make the right move". Now in an attempt to engage on a emotional level they now say "find your happy".
Will this play on words really make a difference, only time will tell...
At Gepp & Sons we have been successfully helping client buy and sell properties for almost 250 years. If you are thinking of moving and would like a breakdown of known legal cost please contact our New Business Team on 01245 343980.
This is not legal advice; it is intended to provide information of general interest about current issues in the property press.